"MAGIC has the world's smartest adjustable dumbbells"
Designed to unlock
your full potential
Personalised Weekly Plan
Keep progressing without the guesswork. Your plan aligns with your ability and fitness goals, then adapts to your progress every week.
Create Your Own Workouts
You have the freedom to take total control over how you train. You can build custom workouts from our full exercise library to suit your needs.
New MAGIC+ classes every week
Never run out of reasons to show up. We release new classes from our MAGIC instructors every week to keep you motivated.
Train Your Way
The MAGIC AI mirror offers a variety of training options to suit your goals and schedule including strength, HIIT, cardio, yoga, Pilates, dance fit, Box Fit, mobility & Dance Fit, with much more coming soon!
Progress You Can See
Track your progress and get real-time insights as to how your fitness is evolving over time, including body fat %, muscle mass improvements and metabolic age trends.
MAGIC Community
Join monthly challenges, connect with like-minded members, share your progress and keep each other accountable within our MAGIC community.
Profiles For The Whole Family
Access to 5 user profiles so the whole household can get moving with MAGIC.
Life changingresults, from peoplejust like you
The best investment I’ve ever made in my health
The MAGIC Mirror has genuinely been life-changing for me - the best investment I’ve ever made in my health. I use it almost every day… it is the most consistent I have ever been with training.
I finally have the time to focus on myself
The MAGIC Mirror is honestly unbelievable! It’s completely changed my life and my health, and I finally have the time to focus on myself - because I matter too.
I’ve lost over 5 stone in a year
Since using the MAGIC Mirror, I’ve seen the inches come down. I feel more energetic than ever. I’ve lost over 5 stone in a year, and 7 stone over 2 years - a complete MAGIC transformation.
It’s given me the drive and determination to improve myself
The MAGIC Mirror has been life-changing in many ways. It’s given me the drive and determination to improve myself - not just in my appearance, but in everything I do.
My body shape has completely changed
My body shape has completely changed, and I feel great in myself. I’ve lost weight and toned up, and I can now honestly say that I love exercise.
I can even fit in a quick 15 minute session when I need to
It has helped me stay consistent with my workouts even when life gets really busy. It’s far easier to build a routine with it than constantly having to go to the gym.